Richard says, “On the surface that sounds like something out of a kung fu movie, but the reality of that to them is that, if they confront a horrible death daily, only then can they lead a life of integrity. The general belief is that the worst consequence of most things could be death. If you are afraid of dying then you won’t take the risk, or stand up for what you believe, or take a daring chance in business or in life. That’s the point of it, that they must face what is scary to them and so overcome the fear.